Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We appreciate your interest in our website. Protecting your personal data is important to us. Below, we inform you about the collection, use, and processing of your data.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Fireswitch Media B.V., Eurode-Park 1-32, 6461 KB Kerkrade, Email: [email protected].

2) Data Collection When Visiting Our Website

When using our website for informational purposes only, the server automatically collects so-called "server log files," including:

• Visited website
• Time of access
• Amount of data sent
• Source/reference from which you accessed our site
• Browser type and version
• Operating system used
• IP address (anonymized)

Processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in ensuring the stability and security of our website.

3) Cookies and Tracking Technologies

Our website uses cookies. We differentiate between technically necessary and optional cookies:

• Essential cookies: Enable basic functions.
• Analytics and marketing cookies: Collect user data to improve our offerings.

You may object to the use of cookies or deactivate them in your browser settings at any time.

4) Contacting Us

When contacting us (e.g., via email or contact form), your information will be processed to handle your request. Data processing is carried out under Art. 6 (1) lit. b GDPR for contract execution or pre-contractual measures or under Art. 6 (1) lit. f GDPR due to our legitimate interest.

5) Data Processing for Contract Execution

Personal data is processed for contract execution (Art. 6 (1) lit. b GDPR). Data will be deleted after statutory retention periods have expired.

6) Newsletter

When signing up for our newsletter, we use a double opt-in process. You can unsubscribe at any time. Processing is carried out under Art. 6 (1) lit. a GDPR.

7) Use of Third-Party Services (Matomo SaaS, Google Ads, PayPal, etc.)

We use various services for analysis and advertising. Third-party cookies may be used for this purpose. You have the option to refuse or withdraw your consent. Please refer to the respective provider’s privacy policy for details.

Matomo SaaS

Our website uses Matomo SaaS, a cloud-based web analytics solution hosted on European servers. Matomo collects data on website usage to generate reports on visitor activities and optimize our services. Analysis is conducted based on our legitimate interest in improving our online presence under Art. 6 (1) lit. f GDPR. The collected data is anonymized and not shared with third parties. You can opt out of data processing at any time via our cookie settings.

Google Ads Remarketing

We use the Google Ads Remarketing feature to show personalized ads to visitors based on their behavior on our website. This allows interest-based advertising across devices. Processing is based on our legitimate interest in targeted advertising under Art. 6 (1) lit. f GDPR. If you have a Google account and have agreed to personalized advertising, your activity will be linked with your Google account and used across devices. You can disable personalized ads in your Google Ads settings: https://adssettings.google.com.

Google Conversion Tracking

This website uses Google Ads Conversion Tracking. A cookie is set when you click on a Google ad. These cookies expire after 30 days and do not identify individuals. If you visit certain pages on our site and the cookie is still active, Google and we can recognize that you clicked an ad and were redirected. The information collected is used for conversion statistics. You can prevent participation in tracking by deactivating cookies in your browser or setting an opt-out cookie.

Google Tag Manager

We use Google Tag Manager to manage website tags through a user interface. The tool itself does not collect personal data. It enables the activation of other tags, which may collect data. Google Tag Manager does not access this data directly. Further information: https://www.google.com/analytics/tag-manager/use-policy/

8) Rights of the Data Subject

You have the following rights:

• Right of access (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to object (Art. 21 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

9) Data Retention Period

Personal data is stored as long as necessary for the respective purpose. Statutory retention periods remain unaffected.

10) Updates to This Privacy Policy

This privacy policy may be updated from time to time to comply with legal requirements or reflect changes in our services.